The Insentience of Brand Equity: Two Studies of Consciousness and Brands

Original language	English
Publication date	2010
Publication status	Published - 2010
Event	Conference on Neuroeconomics / NeuroPsychoEconomics 2010 - København, Denmark Duration: 31 May 2010 → 1 Jun 2010

Conference	Conference on Neuroeconomics / NeuroPsychoEconomics 2010
Country/Territory	Denmark
City	København
Period	31/05/2010 → 01/06/2010

Keywords

@conference{4f78b83102794a478674a5397469c0ec,

title = "The Insentience of Brand Equity: Two Studies of Consciousness and Brands",

keywords = "Consciousness",

author = "Thomas Rams{\o}y and Martin Skov",

year = "2010",

language = "English",

note = "Conference on Neuroeconomics / NeuroPsychoEconomics 2010 ; Conference date: 31-05-2010 Through 01-06-2010",

}