Level of Perceptual Expectedness Influences the Preferences for Novel Brand Logos

Martin Skov, Thomas Ramsøy

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventConference on Neuroeconomics / NeuroPsychoEconomics 2010 - København, Denmark
Duration: 30 May 20101 Jun 2010

Conference

ConferenceConference on Neuroeconomics / NeuroPsychoEconomics 2010
Country/TerritoryDenmark
CityKøbenhavn
Period30/05/201001/06/2010

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