Use of moisturizers among Danish atopic dermatitis patients-which perceived product characteristics associate with long-term adherence?

PURPOSE: To identify factors perceived as most important regarding choice and continued use of moisturizers for adult patients with AD.

METHOD AND MATERIALS: Online survey among members of the Atopic eczema society Denmark.

RESULTS: Among 75 participants, the most commonly tried (89.3%) and preferred (16%) product was Locobase® (Leo Pharma, Denmark). A-derma® (Pierre Fabre, France) had most continued use. The main reason for choosing preferred product was 'Best effect, in my experience' (36%). 'High lipid content' and 'GP/dermatologist suggested product' were considered as important main factors. 'Consistency', 'absorbs fast', and 'nice to wear' were secondary reasons for preferred product. A majority, 81.3% of respondents claimed to be very aware of perfumes and additives, 52% were very aware of allergy certification bodies on the product.

CONCLUSION: AD patients state that the most important factor when choosing a product is out of personal experience followed by high lipid content and recommended by GP/dermatologist. As secondary reasons 'consistency', 'absorbs fast', and 'nice to wear' were important. Respondents generally use more than one product and are aware of additives. Evidence-based guidance on the choice of emollients is needed. The role of the professionals supporting the patient in navigating this market of emollients is therefore particularly important.