The Insentience of Brand Equity: Two Studies of Consciousness and Brands

Originalsprog	Engelsk
Publikationsdato	2010
Status	Udgivet - 2010
Begivenhed	Conference on Neuroeconomics / NeuroPsychoEconomics 2010 - København, Danmark Varighed: 31 maj 2010 → 1 jun. 2010

Konference	Conference on Neuroeconomics / NeuroPsychoEconomics 2010
Land/Område	Danmark
By	København
Periode	31/05/2010 → 01/06/2010

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@conference{4f78b83102794a478674a5397469c0ec,

title = "The Insentience of Brand Equity: Two Studies of Consciousness and Brands",

keywords = "Consciousness",

author = "Thomas Rams{\o}y and Martin Skov",

year = "2010",

language = "English",

note = "Conference on Neuroeconomics / NeuroPsychoEconomics 2010 ; Conference date: 31-05-2010 Through 01-06-2010",

}